Communication for Social Change
Empowering Marginalized Communities through Participatory Media
DOI:
https://doi.org/10.31004/irje.v4i1.3515Keywords:
Komunikasi untuk Perubahan Sosial, Pemberdayaan Masyarakat, Media PartisipatifAbstract
This study aims to analyze the role of Communication for Social Change in empowering marginalized communities through participatory media. In the context of increasingly complex social inequality, participatory communication is seen as an effective strategy to increase critical awareness, strengthen community capacity, and foster inclusive social transformation. This study uses a qualitative approach with a case study method on marginalized communities that actively utilize participatory media such as community radio, local digital platforms, and social media. Data was obtained through in-depth interviews, participatory observation, and community media content analysis. The results show that active community involvement in the communication process can strengthen their bargaining position in public decision-making, expand advocacy networks, and create an equal space for dialogue between communities and stakeholders. In addition, participatory media serves as a catalyst in building collective identity, fighting for social rights, and accelerating sustainable social change. These findings confirm that communication for social change has strategic potential in realizing social justice, strengthening participatory democracy, and empowering marginalized communities.
References
Abdullah, S., Sarwoprasodjo, S., & Hapsari, D. R. (2023). Participatory Communication to Strengthen Farmers’ Empowerment and Adaptation in Facing the Impacts of Climate Change. Habitat, 34(3), 245–255. https://doi.org/10.21776/ub.habitat.2023.034.3.22
Ackermann, E., Decortis, F., Schelhowe, H., & Hourcade, J. P. (2009). Cultural coding and de-coding as ways of participation: Digital media for marginalized young people. Proceedings of IDC 2009 - The 8th International Conference on Interaction Design and Children, 294–297. https://doi.org/10.1145/1551788.1551864
Adiga, A. (2024). Inclusive Communication Strategies to Elevate Marginalized Voices in Climate Policy. . Journal Of Law For Future Security, 1(2), 1–9.
Asnur, L., Jalinus, N., Faridah, A., Apra, T., Ambiyar, R. D., & Utami, F. (2024). Video-blogs ( Vlogs ) -based Project : A Meta Analysis. 14(5), 1553–1557.
Butler, C., & Adamowski, J. (2015). Empowering marginalized communities in water resources management: Addressing inequitable practices in Participatory Model Building. In Journal of Environmental Management (Vol. 153, pp. 153–162). https://doi.org/10.1016/j.jenvman.2015.02.010
Carpentier, P. N. (2016). From Access To Empowerment : Countering Marginalization Of Roma Communities In Albania Through Alternative MediA: Henri Çili , PhD. September.
Chitnis, K. S. (2005). Communication For Empowerment and Participatory Development: A Social Model of Health in Jamkhed, India. [Disertasi]. August, 1–262. http://search.proquest.com/docview/305424991?accountid=15297%5Cnhttp://sfx.cbuc.cat/uji?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&genre=dissertations+&+theses&sid=ProQ:ABI/INFORM+Global&atitle=&title=Communication+for+empowerment+a
Collins, S. P., Storrow, A., Liu, D., Jenkins, C. A., Miller, K. F., Kampe, C., & Butler, J. (2021). No Title 済無No Title No Title No Title. 167–186.
Davis, S. (2015). Citizens’ Media in the Favelas: Finding a Place for Community-Based Digital Media Production in Social Change Processes. Communication Theory, 25(2), 230–243. https://doi.org/10.1111/comt.12069
Dey, D. N. C. (2025). Voices Unbound: Empowering The Marginalized Through Social Media In India. SSRN Electronic Journal, 1(January), 105–147. https://doi.org/10.2139/ssrn.5112563
Garcia, A. R., Filipe, S. B., Fernandes, C., Estevão, C., & Ramos, G. (n.d.). No 主観的健康感を中心とした在宅高齢者における 健康関連指標に関する共分散構造分析Title.
Mäkinen, M. (2006). Digital Empowerment as a Process for Enhancing Citizens’ Participation. E-Learning and Digital Media, 3(3), 381–395. https://doi.org/10.2304/elea.2006.3.3.381
Málovics, G., Juhász, J., Méreiné Berki, B., Mihók, B., Szentistványi, I., Pataki, G., Nagy, M., & Tóth, J. (2021). Confronting espoused theories with theories-in-use: Challenges of participatory action research with marginalized communities in contributing to social change and theory building. Action Research, 19(2), 255–276. https://doi.org/10.1177/1476750318774389
Melkote, S. R., & Steeves, H. L. (2015). Communication for Development Theory and Practice for Empowerment and Social Justice 3rd Edition. 6.
Nishat, K., & Tahir, S. (2024). Grassroots Movements and Environmental Justice: Empowering Local Communities through Communication. Journal of Jurivox, 1(1), 26–33. https://www.researchcorridor.org/index.php/jj/article/view/165
O’byrne, W. I. (2019). Educate, Empower, Advocate: Amplifying Marginalized Voices in a Digital Society. Contemporary Issues in Technology and Teacher Education, 19(4), 640–669.
Parker, A. G., Kantroo, V., Lee, H. R., Osornio, M., Sharma, M., & Grinter, R. E. (2012). Health promotion as activism: Building community capacity to effect social change. Conference on Human Factors in Computing Systems - Proceedings, 99–108. https://doi.org/10.1145/2207676.2207692
Pavarala, V., & Malik, K. K. (2021). Community radio for social change: Restoring decentralized democratic discursive spaces. Handbook of Communication and Development, 190–212. https://doi.org/10.4337/9781789906356.00019
Santosa, T. A., Agustina, N., & Yulianti, S. (2020). Jenis Tumbuhan Liar Dalam Upacara Adat Kenduri Seko Di Kerinci. Pendekar: Jurnal Pendidikan Berkarakter, 3(1), 6–10. http://journal.ummat.ac.id/index.php/pendekar/article/view/2798
Sapnirund, T. (2017). International Academic Conference on Educational & Social Innovations. 462–470. www.conferace.com
Srampickal, J. (2006). Development and Participatory Communication. Communication Research Trends, 25 no. 2(2), 1–43. http://cscc.scu.edu
Zulfa, E. A. (2020). Implementation of Restorative Justice Principles in Indonesia: A Review. International Journal of Science and Society, 2(2), 317–327. https://doi.org/10.54783/ijsoc.v2i2.161
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2024 Nurjaya, Nahria, Hasrul, Syamsuddin Levi
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
