https://irje.org/irje/issue/feed 2026-09-01T00:00:00+00:00 Sumianto jurnalirje@gmail.com Open Journal Systems <table width="100%" bgcolor="#E6E6FA"> <tbody> <tr> <td>Journal title</td> <td>: <strong>Indonesian Research Journal on Education</strong></td> </tr> <tr> <td>indeksasi</td> <td>: Google Schoolar, Sinta, Garuda, Scopus</td> </tr> <tr> <td>Frequency</td> <td>: 6 issues per Year (January, March, May, July, September, November)</td> </tr> <tr> <td>P-ISSN</td> <td>: 2775-9482</td> </tr> <tr> <td>E-ISSN</td> <td>: 2775-8672</td> </tr> <tr> <td>Editor in Chief</td> <td>: Sumianto, M.Pd</td> </tr> <tr> <td>Publisher</td> <td>: FKIP - Universitas Pahlawan Tuanku Tambusai</td> </tr> <tr> <td>Fee of Charge</td> <td>: Rp. 500.000,- </td> </tr> </tbody> </table> <p><strong>Indonesian Research Journal on Education</strong> is intended as a medium for scientific studies of research results, thoughts, and critical-analytic studies regarding research in sains and technology especially on education and learning. This is part of the spirit of disseminating knowledge resulting from research and thoughts for service to the wider community. In addition, it is also a source of reference for academics in the field of education and learning.</p> <p><strong>Indonesian Research Journal on Education</strong> publishes papers regularly six times in a year, in January, March, May, July, September, and November. All publications in the Indonesian Research Journal on Education journal are open, allowing articles to be available online for free without subscription.</p> <p><strong>Indonesian Research Journal on Education</strong> is a multidisciplinary journal on Education, recognizes various approaches, disciplines, methodologies and paradigms. This relates to basic education in general with special attention to improving pedagogical practices, curricular development, and theoretical perspectives.</p> https://irje.org/irje/article/view/4401 2026-08-19T09:05:41+00:00 Alviyan Dwiki Romadhon alviyan.dr@student.uns.ac.id Dini Octoria dinioctoria@staff.uns.ac.id

<p>Penelitian ini bertujuan untuk menganalisis pengaruh konten media sosial dan penjualan melalui <em>live streaming </em>terhadap niat beli mahasiswa. Perkembangan pemasaran digital melalui <em>platforme-commerce </em>seperti Shopee telah memengaruhi perilaku konsumen secara signifikan, khususnya di kalangan mahasiswa. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei yang melibatkan mahasiswa Pendidikan Ekonomi FKIP Universitas Sebelas Maret sebagai responden. Data dikumpulkan melalui kuesioner menggunakan skala Likert dan dianalisis menggunakan regresi linear berganda. Hasil penelitian menunjukkan bahwa konten media sosial berpengaruh positif dan signifikan terhadap niat beli (t = 6,783; p &lt; 0,05). Demikian pula, penjualan melalui *live streaming* juga berpengaruh positif dan signifikan terhadap niat beli (t = 4,628; p &lt; 0,05). Secara simultan, kedua variabel tersebut berpengaruh signifikan terhadap niat beli (F = 149,145; p &lt; 0,05) dengan nilai koefisien determinasi (R² = 0,612). Temuan ini mengindikasikan bahwa strategi pemasaran digital berperan penting dalam membentuk minat beli mahasiswa UNS.</p>

2026-09-05T00:00:00+00:00 Copyright (c) 2026 Alviyan Dwiki Romadhon, Dini Octoria